Mar 28, 2024  
2021-2022 Catalogue 
    
2021-2022 Catalogue [ARCHIVED CATALOG]

GMDS 35001 - Global Advertising & Consumer Culture

Course Credit: 1
Maximum Credit: 0
(COMS)
GLOBAL ADVERTISING AND CONSUMER CULTURE This course will cover major concepts and issues in global and cross-cultural advertising and consumer culture. We will examine campaign planning, including primary and secondary research to assess cultural environments, setting objectives, budgeting, media, creativity, ethics, and social responsibility. We will also analyze aspects of multicultural consumers (i.e., race and ethnicity, gender, sexuality, nationality) within global advertising and consumer culture contexts, including in the new media environment. We will focus on the development of consumer culture, its history, and different elements. Hence, we will try to explain how and why companies are contributing to global consumer culture. Prerequisite(s): GMDS-11000, GMDS-12000, GMDS-13000, GMDS-14000 or COMM-11100