GMDS 21100 - Political Economy of Media

Course Credit: 1
Maximum Credit: 0

(COMS)
POLITICAL ECONOMY OF MEDIA This course presents basic concepts and principles that are used to understand the economic structure and policies that influence communication and media systems. This course introduces microeconomic and macroeconomic principles analyzing contemporary issues in communication and media industries from an economic perspective. The course begins with introducing key concepts on economic principles and political economy for communication and media, and then applies these principles first to three core industries/platforms - broadcasting, the newspaper inductry, and the Internet - then to the Motion pictures, Music, Video Games, Advertising and Public Relations industries. Prerequisite(s): TAKE GMDS-11000 GMDS-12000 GMDS-13000 [AH]